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Surging Demand is Complicating Christmas Supply Chain Woes

Fast Company 10.9.21 “Why is everything out of stock? These items are the hardest to get right now” By Michael Grothaus


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Concerns about a supply-chain Grinch for Christmas have been heard since early this year as everything “from computer chips to cars” can be impacted. Now due to reporting from “Adobe’s Digital Economy Index (DEI), we know which types of products are likely to be the hardest to come by this holiday season.”


According to DEI “in October 2021, customers saw over 2 billion out-of-stock messages…”


The most unavailable was electronics, followed in order by jewelry, apparel, home and garden, and pet products.


Some of the shortfall can be attributed to an eight percent increase in demand compared to October 2020.


Some shoppers purchased early, some will settle for gift cards and all will need to be flexible.



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