Media-Image a screenshot from Tik Tok April 5th 2023. According to "The Economist" March 25th 2023 pp53-54 active users currently in the US; YouTube has ~240M monthly active users, Facebook ~175M, Instagram ~140, Tik Tok ~110M, Snapchat ~90M and Twitter ~50M. Tik Tok leads widely in the 18-24 YO demographic but only marginally higher than Instagram in the 25-34 demographic. Big news though is that Tik Tok has joined Snapchat as the low cost provider of adverts at about 50% of Facebook and about 20% of Instagram.
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